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Men and women would get along better if they just had more domestically themed emojis to help them communicate properly in their text messages, says Ikea.
The Swedish furniture maker and brain-hacking home-retail maze is playing couples therapist in a new campaign from the Netherlands that announces the launch of Ikea Emoticons. These special little text-message pictures will supposedly reduce friction at home by letting you more efficiently text your significant other about having, for example, vacuumed the house.
Ridiculous as that premise may be, it's a cute idea.
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