Ikea Debuts Mänland, a Daycare for Men While Women Shop

Drop off your overgrown toddler today


Men hate to shop. It's a truism that Bud Light ads have hammered into us for decades. Ikea has absorbed it, too, and come up with a novel solution in its Australian stores. It's launched a special in-store area called Mänland, a kind of daycare where husbands and boyfriends can hang out with their own kind (i.e., other Cro-Magnon morons) while their wives and girlfriends shop. Judging by the video below, this makes everyone happy—particularly the guys, who don't seem to mind the suggestion that they're essentially imbecilic toddlers who need to be dropped off and picked up like they're still in preschool.

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