Ikea Cooks Up a New Kitchen Like It's a Meal in This Adorably Designed Ad

BBH shows how modular fixtures are great ingredients

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If you've ever wondered what an Ikea kitchen might look like if it were assembled in a frying pan, you're in luck.

A super cutesy new ad from BBH Asia Pacific features the furniture chain's Metod line of modular kitchen fixtures, getting whipped together as if they were ingredients on a cooking show. The ultimate meal? A miniature version of your next cooking station.

The whole concept is an elaborate visual metaphor built around a single pun.

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