Ikea Canada, a Champion of Reusing Old Items, Creates Heartwarming 'Stuff Monster'

Instead of destruction, it leaves a trail of new life for furnishings

Last year, Ikea Canada took the bold marketing move of creating a sequel to the global retailer’s most famous ad: Lamp. While the 2002 original encouraged you to cast off your emotional bonds with broken furniture and toss it to the curb, the 2018 spot instead celebrated to finding new life for a once-beloved item.

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