Creativity IHOP Is Now the International House of Burgers—and Brands Grilled the Chain Over the Change Though none were quite as brutal as Wendy'sBy Katie Richards|June 11, 2018 Brands share some of their true feelings about IHOP's new name. Twitter: @IHObShare By Katie Richards|June 11, 2018 Share It’s been a big day for the franchise formerly known as the International House of Pancakes. Today, IHOP announced it was temporarily rebranding as IHOb, the International House of Burgers, and other brands had a lot to say about it. IHOP was probably hoping for a lot of media coverage and attention for the news and its accompanying creative work from Droga5 but perhaps didn’t anticipate the heavy grilling it would take on Twitter. After a cutesy tweet in which the brand’s social media team replaced all the p’s with b’s, other brands unleashed their inner snark and sass. Dear Internet, we abbreciate your batience. Now let’s see who guessed right. B-hold!!!!! #IHOb pic.twitter.com/Fh3SkZ7s3Y — IHOb (@IHOb) June 11, 2018 Wendy’s in particular took no prisoners after a Twitter user asked the brand how it felt about IHOP getting into the burger business. Not really afraid of the burgers from a place that decided pancakes were too hard.— Wendy's (@Wendys) June 11, 2018 No person (or brand) wants to be burned by Wendy’s on Twitter, so IHOb responded to the brand (because #2018) saying, “We don’t want any beef with you, we just want to share our beef with the world.” But Wendy’s continued to bring the heat. Remember when you were like 7 and thought changing your name to Thunder BearSword would be super cool? Like that, but our cheeseburgers are still better.— Wendy's (@Wendys) June 11, 2018 Other’s weren’t quite as brutal as good old Wendy’s but still enjoyed the opportunity to make fun of the stunt. UPDATE: Burger King may have just won this war, or at least brought it to a draw: Here are some of the other responses: That Benny?— DiGiorno (@DiGiorno) June 11, 2018 Eat a Butterfinger with your burger. — Butterfinger (@Butterfinger) June 11, 2018 You probably already knew that. pic.twitter.com/m0DXwUk9h8— DiGiorno (@DiGiorno) June 11, 2018 Inspired by the International House of Burgers announcement, we are also changing our name (Please do not ask what it means — we don’t know either.) pic.twitter.com/0HPQtQirHn— A&W Restaurants (@awrestaurants) June 11, 2018 We've worked really hard for like 100 years to get people to remember our brand name so if it's cool with everyone we're just going to stick with MoonPie thank you — MoonPie (@MoonPie) June 11, 2018 We don't usually throw shade, but seriously? That's what all that was about? Here's a real burger for you. #ChilisBoss #IHOb pic.twitter.com/eTVmtd9vir— Chili's Grill & Bar (@Chilis) June 11, 2018 bocket like it's hot pic.twitter.com/lwroiI3iVB— Hot Pockets (@hotpockets) June 11, 2018 brb changing my name to Netflib— Netflix US (@netflix) June 11, 2018 Good luck out there, IHOb. Adweek Adweek