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IHOP Is Now the International House of Burgers—and Brands Grilled the Chain Over the Change

Though none were quite as brutal as Wendy's

Brands share some of their true feelings about IHOP's new name. Twitter: @IHOb
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By Katie Richards

June 11, 2018

It’s been a big day for the franchise formerly known as the International House of Pancakes. Today, IHOP announced it was temporarily rebranding as IHOb, the International House of Burgers, and other brands had a lot to say about it.

Headshot of Katie Richards

Katie Richards

Katie Richards is a staff writer for Adweek.

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