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IFC is changing … sort of.
"It's a refresh," says Kevin Vitale, marketing vp of creative and brand strategy. "It's more of a face-lift."
As part of that face-lift, the cable channel is changing its logo (its new image is "a stamp") and, as of last year, Independent Film Channel is no more—just three letters "that don't stand for anything but mean so much," Vitale jokes.
Still, film is a major part of the company's DNA, and so it's also making channel-approporiate trailers for quite a few of its most popular offerings.
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