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If You Can't Hear a Heavy Metal Band Underwater Then You Can't Hear a Child Drowning Warns PSA

The Portuguese campaign warns guardians of the danger of children playing near water unsupervised

A rocker type screams underwater — The band was made up of three non-actors who were cast because they looked like rockers and were able to hold their breath for two minutes.Havas Worldwide

By Stephen Lepitak

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If you can’t hear a heavy metal band performing underwater then what chance would you have of hearing a child crying for help?

Drowning is the second highest cause of accidental death among children in Portugal with 274 incidents recorded in recent years in the country. As the summer holiday begins, non-profit organization APSI (The Association for the Promotion of Child Safety) has released a campaign to showcase the dangers of a swimming pool and how quietly such accidents could happen.

According

Stephen Lepitak

Stephen is Adweek's Europe bureau chief based in Glasgow.

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