If this were your mom, you’d have bigger issues than what’s for dinner

This Combos campaign from TBWA\Chiat\Day in New York features some excellent stupid guy humor. Check out five TV spots here, here, here, here and here. The concept: how life would be different if your mom were a man. The upshot: you’d suddenly be eating a whole lot more Combos, among many other not-so-subtle changes. The tagline: “What your mom would feed you … if your mom were a man.” So simple. So stupid. It’s great. Some of the ads in the ’boards screening room have a URL tacked on the end of them: man-mom.com. The site doesn’t exist yet, but hopefully it’s on the way.

—Posted by Tim Nudd