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Imagine a trailer for a horror flick about heroin junkies. Then pretend it's a commercial for Nike running gear. That's pretty much the gist of this creepy, compelling spot from F/Nazca Saatchi & Saatchi in São Paolo. They've nailed the eerie vibe, complete with maniacal laughter, heavy breathing and the shaky, grainy camera treatment. What do old-time music boxes have to do with smack or sneakers? Beats us, but apparently, they're unsettling enough to have found a place here.
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