If this guy can get off his ass, so can you

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

University of Wisconsin-Whitewater wheelchair basketball player Matt Scott stars in this nicely done Nike spot, “No Excuses,” which broke on New Year’s Eve. It features Scott rattling off a litany of excuses people give for not playing sports. Ultimately, though, Scott had the biggest excuse and declined to use it. Errol Morris shot the commercial, and he made quite the impression on Scott. “He was one of the funniest people I have ever met,” Scott says in this interview.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in