If Every Brewery Made Hand Sanitizer, It Might Look Like This

With gigs canceled, Jesse Alkire urges students to focus on personal projects

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

With what feels like an eternity already behind us and another one ahead of us in this new anxiety-ridden, quarantined normal, Jesse Alkire has some advice that doesn’t feel like another guilt trip from somebody who actually puts on pants to work from home: Make something silly.

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