If Apple Made Milk, and Other Super-Cool Imaginary Product Packaging

Luxury brands take over supermarket shelves in artist's series

Next time you're at the supermarket scanning the shelves for whichever loaf of bread is on sale, because you don't really care which brand you buy—because bread is bread is bread—imagine if the top shelf had a loaf slapped with a Fendi logo. Would you buy it?

@maskeroni alfred.maskeroni@adweek.com Alfred Maskeroni is director of video for Adweek.