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Simon Wheatcroft has run more consecutive miles than most people could imagine walking. All despite the fact that he's blind.
A stunning new ad from IBM (from The Barbarian Group and m ss ng p eces director Tucker Walsh) tells Wheatcroft's story, focusing on how the app Runkeeper, which uses IBM's cloud computing technology to process data requests, helps him learn his routes by consistently and accurately calculating the distance he's traveled.
In this essay, Wheatcroft delves into more detail on how he does it—changes in the terrain he's feeling underfoot are a key element.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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