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The #IAmARepublican campaign was meant to show Americans that Republicans can be normal, reasonable people. However, it's become the latest case of snarktivism, as social media users hijack the hashtag to mock members of the political party.
The attempt to humanize Republicans was created by Vinny Minchillo, who had worked on Mitt Romney's ad campaign during the 2012 presidential election. He launched a website called RepublicansArePeopleToo.com for the cause, and supplemented the message on Facebook and Twitter.
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