I Listened to 30 Minutes of Frying KFC Chicken, and It Was Surprisingly Relaxing

A most zen brand stunt

Fried chicken is the perfect way to decompress. KFC U.K. and Ireland

When thinking about mindfulness, the first thing people might gravitate to is meditation. New age music and soothing sounds, combined with someone encouraging deep breathing is a salve that washes away stress and puts one into the right frame of mind. Where I live, frequent rain cascading over broad leaves is the perfect backdrop to keep things calm.

@zanger doug.zanger@adweek.com Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies.