I guess young people can handle the ‘Truth’

A new study by researchers at RTI International claims that the "Truth" national youth anti-smoking campaign prevented 450,000 youngsters from smoking from 2000 to 2004. During that time, the campaign spent $245 million on television advertising. That works out to $544 spent on each successful intervention. According to the American Legacy Foundation (which funds "Truth"), this saved society "between $1.9 and $5.4 billion in medical care costs." Which is an impressively large estimated range, brought to you by researchers at the Johns Hopkins Bloomberg School of Public Health in a study that was partially funded by … the American Legacy Foundation. Personally, I thought the new "Truth" commercials (you know, with the singing Disney character rip-offs?) were better at warning kids about the effects of LSD than cigarettes. But maybe I'm wrong. There actually is a sunny side of "Truth." Via Ypulse.

—Posted by Rebecca Cullers