I can't believe it's not a boring old butter ad

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A guy who looks like everyone's nerdy/psycho co-worker prepares an omelette in this cinematic spot by Wieden + Kennedy London for Lurpak butter. (It's been out for a few weeks.) We're served a tongue-in-cheek visual orgy of epic proportions, with great photography, editing and attention to detail. The gas burner ignites like the torch of the gods. A cracked egg explodes with the glory of a liquid supernova. An iris opens like a lover, caressing the feast.

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