Hyundai’s Veloster SR Turbo Handles Brilliantly, at Least in Video Games

Tie-in with Asphalt 7: Heat

Hyundai's three-door Veloster SR Turbo looks darn attractive. Not so much in real life, actually, but it's certainly a cutie when reimagined as a toy car tearing around an amazingly detailed urban play-set track in this animated promo for the automaker's new contest tie-in with the popular mobile driving game Asphalt 7: Heat. The competition launches today and runs through Nov. 25 on Gameloft's Asphalt app for iPhones and iPads. The grand prize is a tour of Hyundai facilities in Korea and a trip to the North American International Auto Show in Detroit. Check out the Matrix-style slo-mo beauty shot of the car in mid-air around the 45-second mark of the commercial. It looks like a taxi, another vehicle known for excessive speed and frequently getting airborne. The final frame of the car bursting out of its toy persona to reveal the actual vehicle is pretty cool. Remember that Super Bowl ad where the Veloster raced the cheetah? That was cooler.

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@DaveGian David Gianatasio is a longtime contributor to Adweek, where he has been a writer and editor for two decades. Previously serving as Adweek's New England bureau chief and web editor, he remains based in Boston.