Hyundai Warms You Up for the Super Bowl With a Cute Ad About a Different Kind of Football

A ref dispatches a poorly timed kids' soccer match

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We still don’t know what Hyundai and Innocean USA are planning for their in-game Super Bowl spot on Sunday, following last year’s ambitious stunt. But they will start things off right by airing a fun pregame commercial centered around the world’s most inconvenient kids’ soccer game.

The spot, directed by Dave Laden and Bryan Buckley of Hungry Man, features parents gathered for the kiddie match but antsy to get it over with. It is, after all, Super Bowl Sunday—and there’s a different kind of football game on soon.




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