Hyundai Sends a Girl's Message of Love to Her Astronaut Dad Watching From Space

Great stunt with a human touch

A lot of brands attempt space-related stunts. But for all the wonder inherent in the heavens, many of these campaigns forget that just being up there isn't enough. You need a human connection for any of it to matter to viewers. (This is why Felix Baumgartner's Red Bull stunt was such a juggernaut—it was all about testing what it means to be human. It's also why a lot fewer people cared when Jose Cuervo mixed a margarita in space.)