Hyundai Just Hacked Instagram With a Quiz That Leads You to the Right SUV

Meanwhile, Land Rover rolls out elaborate adventure stories on the platform

Headshot of Tim Nudd

Here's a neat use of Instagram by Innocean USA for Hyundai—an easy-to-follow quiz that uses 18 separate Instagram accounts and nearly 400 images to help SUV buyers decide whether the Santa Fe, Santa Fe Sport or Tucson is right for them.

Check out the video below, or try it yourself at @Hyundai_Quiz_Start.

Automakers have been doing a lot of cool things on Instagram lately. Among the more notable efforts were Y&R New York's two fictional, audio-visual adventure stories for Land Rover—@SolitudeInSawtooth and @BrotherhoodOfWonderstone. Both stories included hundreds of tiles to interact with, and 20-30 films per adventure.


Client: Hyundai
Agency: Innocean USA
Executive Creative Director: Greg Braun
Group Creative Director: Mehta Mehta
Creative Director: Bob Rayburn
Associate Creative Director: Brian Chin
Art Director: Jackie Barkhurst
Producer: Jimmy Romero
Digital Strategy Director: Nguyen Duong
Content Creator: Alex Frankel
Community Manager: Shareen Hill
Art Producers: Chrissy Borgatta-Liuzzi, Kristen Miller
Copywriter: Erica Henderson
Group Account Director: Rick Schmitz
Account Director: Cassie Reed
Senior Account Executive: Nadia Saavedra

Client: Land Rover
Agency: Y&R New York
Global Chief Creative Officer: Tony Granger
Executive Creative Director: Marc Sobier
Executive Creative Director: Greg Farley
Creative Director: Carlos Savage
Creative Director: Roy Torres
Executive Producer: Mathieu Shrontz
Creative Retoucher: Raul Pardo
Production Company: Film Orange
Director: Runar Ingi
Director of Photography: Dimitri Karakatsanis

@nudd Tim Nudd is a former creative editor of Adweek.