Hypnotic Airline Ad From Norway Almost Makes You Believe in Magic

McCann triumphs with Widerøe spot

Headshot of Tim Nudd

McCann Oslo and director Marius Holst pull a rabbit from a hat with this deceptively simple commercial for Widerøe airlines. Beautiful scenery, amazing acting, stunning cinematography—and a wonderfully subtle message. Flying is magical. So is this spot.


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@nudd Tim Nudd is a former creative editor of Adweek.
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