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Add Hyatt to the list of brands taking a stand against bigotry.
The hotel chain is out with a new ad from MullenLowe, which aired on the Oscars, that simply but effectively juxtaposes fear with compassion. And while the message might seem subtle, it’s hard to mistake in the current political climate.
A white woman on a commuter train skeptically eyes another passenger in a hijab, until the Muslim woman picks up and returns a scarf the white woman has dropped on the floor—and an icy stare melts into a smile.
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