Humane Society Uses Touching Personal Stories About Mutual Rescue to Drive Pet Adoption

How loving a pet saved one man's life

Someone at Advocate Creative must have reread Where the Red Fern Grows recently, because this six-minute video, made for the Humane Society of Silicon Valley's #MutualRescue campaign, punches the exact same spot in our hearts. David Kiefaber is a frequent contributor to Adweek's creativity blog, AdFreak.