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Hulu is returning to the Super Bowl for the first time since 2009, but it's sticking with the theme that made its earlier spot, starring Alec Baldwin, such a success. The idea is that the TV industry is populated by aliens in disguise who use TV to turn human brains into "mushymush." The star of this year's spot, again by Crispin Porter + Bogusky, is Will Arnett, who will promote the online video company's latest brain-rotting, alien-nourishing offering—Hulu Plus.
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