Creativity Huggies Helped This Blind Mom See Her Pregnancy Ultrasound by 3-D Printing the Baby New vision of the maternal bondBy Tim Nudd|May 4, 2015 Share By Tim Nudd|May 4, 2015 Share Seeing ultrasound images is a special part of most pregnancies, but women who are blind, of course, don't get that experience. So, Huggies Brazil approximated it for one visually impaired woman by 3-D printing a sculpture of her unborn child that she could touch. Ad agency Mood worked on the project with 3-D printing firm The Goodfellas. "As a brand, Huggies considers each moment of this new phase in the lives of many women—the maternal role," says Priya Patel, birector of baby care at Kimberly-Clark Brazil. "Huggies believes that such protective embrace and bond help babies grow up happy." CREDITS Client: Kimberly-Clark / Huggies Agency: Mood Creative VP: Valdir Bianchi Head of Digital: André Felix Creative Director: Bruno Brasileiro, Felipe Munhoz, and Rafael Gonzaga Creation: André Felix, Bruno Brasileiro, Felipe Munhoz, Rafael Gonzaga, and Ricardo "Brad" Correia Artbuyer: Rita Teofilo and Thiago Campos Project Manager: Rafael Coelho Client Services: Fabio Meneghati and Andrei Sanches Digital Media: Mariana Costa and Sabrina Titto Planning: Daniel Rios and Rafael Martins 3D Production: the goodfellas Graphic Production: Julio Coralli and Dayane Souza Post-production: Byanca Melo Photographer: Lucas Tintori, Rodrigo Westphal Galego, and Fábio Kenji Soundtrack: Lua Nova – Conductor Fred Benuce Producer: La casa de la madre Stage Director: Jorge Brivilati Screenplay: André Castilho Client approval: Lizandra Bertoncini, Maria Eugênia Duca, Priya Patel, and Simone Simões Public Relations Agency: Edelman Significa and Giusti Comunicação Adweek Adweek