Huggies Helped This Blind Mom See Her Pregnancy Ultrasound by 3-D Printing the Baby

New vision of the maternal bond

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Seeing ultrasound images is a special part of most pregnancies, but women who are blind, of course, don't get that experience. So, Huggies Brazil approximated it for one visually impaired woman by 3-D printing a sculpture of her unborn child that she could touch.

Ad agency Mood worked on the project with 3-D printing firm The Goodfellas.

"As a brand, Huggies considers each moment of this new phase in the lives of many women—the maternal role," says Priya Patel, birector of baby care at Kimberly-Clark Brazil. "Huggies believes that such protective embrace and bond help babies grow up happy."


Client: Kimberly-Clark / Huggies

Agency: Mood

Creative VP: Valdir Bianchi

Head of Digital: André Felix

Creative Director: Bruno Brasileiro, Felipe Munhoz, and Rafael Gonzaga

Creation: André Felix, Bruno Brasileiro, Felipe Munhoz, Rafael Gonzaga, and Ricardo "Brad" Correia

Artbuyer: Rita Teofilo and Thiago Campos

Project Manager: Rafael Coelho

Client Services: Fabio Meneghati and Andrei Sanches  

Digital Media: Mariana Costa and Sabrina Titto

Planning: Daniel Rios and Rafael Martins

3D Production: the goodfellas

Graphic Production: Julio Coralli and Dayane Souza

Post-production: Byanca Melo 

Photographer: Lucas Tintori, Rodrigo Westphal Galego, and Fábio Kenji

Soundtrack: Lua Nova – Conductor Fred Benuce

Producer: La casa de la madre

Stage Director: Jorge Brivilati

Screenplay: André Castilho

Client approval: Lizandra Bertoncini, Maria Eugênia Duca, Priya Patel, and Simone Simões

Public Relations Agency: Edelman Significa and Giusti Comunicação

@nudd Tim Nudd is a former creative editor of Adweek.