HP Is Advertising Its Real, Modern Printers on This Fake, Awkward '80s Computer Show

HP PageWide is indeed superior to dot matrix


It’s a fine line between effective ’80s homage and clumsy retro spoof, with the latter usually involving a lot of overplayed visual gags like brick-sized cell phones and VHS tapes. Cue pointing and laughing.

This new HP video, dubbed “Computer Show,” hits the sweet spot perfectly with its recreation of a Reagan-era public access show about technology, but with a fish-out-of-water spin. The host is stuck in time—stilted stage manner, goofy haircut and all—but his guests are current-day tech pioneers.

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