HP crowdsources its headless ad campaign

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Few social-media marketing ideas are as hackneyed as inviting people to upload their own commercials. But it seems like a good fit for Hewlett-Packard with the new "You on You" campaign. The computer maker is inviting the public to make homemade versions of the "Personal Again" HP ads that feature celebrities (their faces hidden) talking about their digital lives. The effort, aimed at promoting the HP Artist Edition Notebook, is about halfway through its life span, and some of the submitted work has been pretty impressive.

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