This Is How You Make an Ad for Cat Treats Look Like a Nike Commercial

Kitties got game for Temptations Tumblers

Headshot of Tim Nudd

Want to buy Temptations' newest cat treats and throw them at your cat?

Better stretch out first, man.

The Mars Petcare brand just rolled out new Temptations Tumblers—treats that are apparently more perfectly spherical that regular old Temptations treats. ("Now you can roll, toss or bounce delicious treats for your cats," the brand says.)

And so, in the 60-second spot below, cats "play ball" with them, Nike style, in pretty hilarious fashion. The ad will, of course, get billions of views. But really, how is there not a Tumblers Tumblr?

@nudd Tim Nudd is a former creative editor of Adweek.