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Miller Lite's revolutionary Punch Top can, which may completely reinvent the way high schoolers shotgun beers, frankly deserved better than the few desultory Draftfcb ads it got at last month's launch. Here, thankfully, are some new product-demo ads (from Digitas in Chicago, produced by Gifted Youth, Funny or Die's new commercials division) that have a little more fun with the Punch Top concept—in particular, the plethora of household items with which you could spear the can's top.
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