How a virus—a good one—spreads

At a panel discussion this morning cosponsored by Contagious magazine and the Clio Awards (disclosure: Clio is a distant relative of AdFreak), JWT co-president and chief creative officer Ty Montague showed a viral film as part of the panel’s theme: to talk about how to judge advertising now that it’s no longer ruled by 30-second commercials with high production values.

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