How Johnsonville and Uber Got Grandmas in Little Car-Houses to Deliver Sausages in Chicago

Sausage Nonnas had a busy Sunday

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

If you saw three little houses screaming down the Dan Ryan expressway in Chicago on Sunday, being pulled by pickup trucks, with real Italian grandmas on board, ready to deliver sausages—well, that was a Johnsonville ad campaign.

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in