How Johnsonville and Uber Got Grandmas in Little Car-Houses to Deliver Sausages in Chicago

Sausage Nonnas had a busy Sunday

If you saw three little houses screaming down the Dan Ryan expressway in Chicago on Sunday, being pulled by pickup trucks, with real Italian grandmas on board, ready to deliver sausages—well, that was a Johnsonville ad campaign.

@nudd Tim Nudd is a former creative editor of Adweek.