How Johnsonville and Uber Got Grandmas in Little Car-Houses to Deliver Sausages in Chicago

Sausage Nonnas had a busy Sunday

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If you saw three little houses screaming down the Dan Ryan expressway in Chicago on Sunday, being pulled by pickup trucks, with real Italian grandmas on board, ready to deliver sausages—well, that was a Johnsonville ad campaign.

The sausage maker teamed up with Uber for the "Sausage Nonnas" stunt, which featured the Italian grandmas—known as "nonnas"—delivering free homemade sausage meals to Chicagoans who requested delivery through the Uber app. Users could select a "Nonnas" option on the Uber home screen and track their delivery as the tiny house icon neared.

The stunt, orchestrated by Droga5, seems a little random, but the images of the nonnas in action are pretty amusing.



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