How to Promote Toyota Camry’s New Safety Features? Build Them Into ‘the World’s Safest Bike’

22squared partnered with NYC's Priority Bicycles for the prototype

The Priority Bicycles team works on the bike prototype featuring safety tech inspired by the new Camry. 22squared

Creating a high-tech bicycle might not seem like the most obvious way to promote the safety features on a new car—but that’s just what a Toyota affiliate and agency 22squared did to help peddle the new Camry.

@GabrielBeltrone gabriel.beltrone@gmail.com Gabriel Beltrone is a frequent contributor to Adweek.