#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.
Burger King CMO Fernando Machado and his team of ingenious creatives return from another Cannes Lions Festival of Creativity with a handful of Gold, Silver and Bronze awards.
Last week, before departing for Cannes, Machado presented a case study of Burger King’s work at our Elevate: Creativity event in New York City.
Here, Machado tells us why the brand must take risks and who else he admires in the space. “Wendy’s gets it,” Machado told us.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Spring Special
Save 30% Off an ADWEEK Subscription Today!
Already a member? Sign in