How These Exuberant Illustrations Made Their Way Onto Popular Products—and Adweek's Cover

Tim Singleton on the ideal Pride partnership

When Kiehl’s Canada approached Toronto illustrator Tim Singleton to design special Pride packaging for its popular face cream, the decision was a no-brainer. He’d used the brand for years, and more importantly, Kiehl’s vowed to use part of the proceeds to help the queer community in practical, tactical ways.

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This story first appeared in the June 21, 2021, issue of Adweek magazine. Click here to subscribe.