Creative Advertising

How the Karma's World Doll Launch Became a Meeting Ground for Brands and Culture

Chris 'Ludacris' Bridges' Netflix series expands into commerce

Collage of Karmas World Doll launch, featuting Ludacris speaking into a microphone and Asiahn Bryant holding a Karma doll package. — Bridges was on hand at the Karma’s World shop at FAO Schwarz in New York to celebrate the launch of the brand’s toy and product line.Adweek / Gabby Ulloa

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Karma’s World is officially making its mark, and Chris “Ludacris” Bridges couldn’t be happier. That’s because it took the award-winning rapper, actor, producer and now children’s book author over a decade to bring the animated children’s program to audiences.

Now, the show and its titular character—which has earned multiple NAACP award nominations since its debut in October 2021 on Netflix—has made its way into the commerce world with a line of toys and products authentically representing the diversity and self-expression that anchors the show’s themes.

Bridges