How the Black Marketing Community Used Juneteenth to Call for Change at Cannes Lions

For many Black Americans, Juneteenth is a sacred day to commemorate the emancipation of enslaved people in the U.S. While the government only recently cemented the day as a federal holiday, Black communities around the nation have long regarded Juneteenth as a time for celebration with parties, pageants, picnics, festivals and countless other gatherings with the aim of bringing the people together.