How TBWA Used Cash as an Advertising Medium to Draw Attention to the Homeless

A new app is worth more than money

On the way to work, I often passed a homeless guy, who’d made a tiny home out of a sheltered nook in a building being renovated. Along the edge of his mattress, he kept a neat row of spices for seasoning meals, and would often sit up on sunny afternoons to feed the pigeons.

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