How 'Swarming' Can Boost Writers' Creativity and Prevent Burn Out

It's a group writing process that keeps ideas flowing

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When it comes to workflow, most creative agencies function in a simple linear structure. Large-scale writing projects are divvied up between team members. A single employee is in charge of a single project end-to-end, with others usually giving only skin-deep or advisory feedback. Sure, it works. But the whole purpose of a creative agency is to foster constructive collaboration. If we’re not working together, what’s the point?