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From smart motorcycle windshields to surfboards that keep you connected, Samsung's gotten damn good at applying abstract technical features to the real world.
"Sister," though, is lower-key and closer to home. Made by Leo Burnett to promote the low-light capabilities of its Galaxy S7 and S7 Edge mobile handsets, the ad opens on a familiar (and for us, still quite palpable) scenario: One little girl who can't get to sleep, because she's terrified of the dark.
Her older sister tucks her back in, to no avail, so she gets creative—and in a reflex that's probably more common than we're willing to admit, reaches for a phone to save the day.
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