How Prime Video Used 500 Drones For a Crowd to Perform Karaoke in Rome

The stunt was performed in Rome to promote the release of Laura Pausini - Piacere di conoscerti

#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.

Streaming services are becoming well known for launching their European content through stunts that generate press and word of mouth—and Amazon’s Prime Video has begun to get in on the act, using 500 drones to create a karaoke show over Rome this month.

The stunt, devised by Ogilvy Italy, was performed to promote the platforms’ new original movie Laura Pausini – Piacere di conoscerti (Pleased to Meet You), which uses scenes of real and fictional life to analyze the life of the titular artist who has sold more than 70 million albums worldwide.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in