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Streaming services are becoming well known for launching their European content through stunts that generate press and word of mouth—and Amazon’s Prime Video has begun to get in on the act, using 500 drones to create a karaoke show over Rome this month.
The stunt, devised by Ogilvy Italy, was performed to promote the platforms’ new original movie Laura Pausini – Piacere di conoscerti (Pleased to Meet You), which uses scenes of real and fictional life to analyze the life of the titular artist who has sold more than 70 million albums worldwide.