How Popeyes’ New Global CMO Plans to Make the Niche Brand Into a Mass Brand
Paloma Azulay on building a strong brand beyond a strong product
Paloma Azulay was quietly appointed Popeyes global chief marketing officer in January, and stepped into the role last month. Prior to that, she was global CMO for another of Restaurant Brands International’s iconic chains: Tim Hortons, the beloved Canada-based coffee-centric fast-food chain.
Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.
