How Popeyes' New Global CMO Plans to Make the Niche Brand Into a Mass Brand

Paloma Azulay on building a strong brand beyond a strong product

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Paloma Azulay was quietly appointed Popeyes global chief marketing officer in January, and stepped into the role last month. Prior to that, she was global CMO for another of Restaurant Brands International’s iconic chains: Tim Hortons, the beloved Canada-based coffee-centric fast-food chain.

In her relatively new role, Azulay is reporting directly to Fernando Machado, who heads marketing for all three of RBI’s brands: Popeyes, Tim Hortons and Burger King.

Azulay brings to RBI 14 years of experience with Coca-Cola, for which she worked in her native Brazil and Europe.

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