How Popeyes’ New Global CMO Plans to Make the Niche Brand Into a Mass Brand

Paloma Azulay on building a strong brand beyond a strong product

Before joining Restaurant Brands International—Popeyes and Tim Hortons parent company—Paloma Azulay spent 14 years at Coca-Cola. Popeyes

Key insights:

Paloma Azulay was quietly appointed Popeyes global chief marketing officer in January, and stepped into the role last month. Prior to that, she was global CMO for another of Restaurant Brands International’s iconic chains: Tim Hortons, the beloved Canada-based coffee-centric fast-food chain.

@klundster kathryn.lundstrom@adweek.com Kathryn Lundstrom is Adweek's breaking news reporter based in Austin.
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