How Popeyes’ New Global CMO Plans to Make the Niche Brand Into a Mass Brand
Paloma Azulay on building a strong brand beyond a strong product
Before joining Restaurant Brands International—Popeyes and Tim Hortons parent company—Paloma Azulay spent 14 years at Coca-Cola.
Popeyes
Key insights:
- To become an iconic brand, Popeyes needs to build its brand beyond the popularity of the product.
- Popeyes is ramping up its sustainability agenda.
- The key to authentic marketing is listening to your fan base.
Paloma Azulay was quietly appointed Popeyes global chief marketing officer in January, and stepped into the role last month. Prior to that, she was global CMO for another of Restaurant Brands International’s iconic chains: Tim Hortons, the beloved Canada-based coffee-centric fast-food chain.
