Cannes Lions

How P&G’s ‘The Talk,’ a Grand Prix Winner in Film, Brought a New Level of Empathy to Advertising

Director Malik Vitthal describes the goals and challenges

Video: John Tejada; Editor: Breana Mallamaci

By David Griner

June 26, 2018

CANNES, France—It is a short film that is incredibly specific—pointedly so—to this moment in America, but “The Talk” clearly has resonance far beyond one country.

David Griner
@griner david.griner@adweek.com David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."
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