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While it has become trendy for corporations to show support for the environment, recent alarming reports on climate change inspired one beer brand to go beyond advertising and take action that could have a real impact.
Polish beer brand Żubr, which is owned by Asahi Europe, expanded a national park in Poland to help protect endangered species. It is the latest instance of the brand reinvesting its marketing budget into nature and wildlife conservation as part of a bigger goal to encourage more of its consumers to embrace environmentalism.
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