Sustainability

How One Brand Expanded a National Park to Help Fight Climate Change and Preserve Wildlife

Polish beer brand Żubr is promoting environmentalism, which remains a polarizing issue in the country

Żubr has spent the past two years backing nature preservation projects.Żubr

Learn how marketers can unlock the power of Audio to drive impact at Adweek Crack the Code: Audio's Next Play, October 5. Register for free.

While it has become trendy for corporations to show support for the environment, recent alarming reports on climate change inspired one beer brand to go beyond advertising and take action that could have a real impact.

Polish beer brand Żubr, which is owned by Asahi Europe, expanded a national park in Poland to help protect endangered species. It is the latest instance of the brand reinvesting its marketing budget into nature and wildlife conservation as part of a bigger goal to encourage more of its consumers to embrace environmentalism.

The