How not to place your vehicle in a TV show


Chevy’s relationship with the CBS drama Cane has always been a tad overbearing, but Tuesday night’s gaffe was certainly not an example of seamless integration. Chevy’s new ad for the Silverado, which references a scene from the show, aired before the original scene did. It only prompted one irritated response from a viewer, but I imagine fans are used to Chevy’s presence.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in