How Nike Helped Raise Almost $24 Million for a Portland Children’s Hospital

Doernbecher Freestyle program celebrates 15 years

The Doernbecher Freestyle gala opens at Nike's World Headquarters. OHSU / Doernbecher

Nike’s annual benefit for Doernbecher Children’s Hospital in Portland is one of the most anticipated of the year—in large part because of what’s being auctioned. Instead of vacation packages, wine tours and the like, the stars of the show are the six patients of the hospital who get to design their own shoes and apparel with Nike designers.

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@zanger Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies.