How Netflix's The Cloverfield Paradox Changes the Movie Marketing Game

With no warning, it trumped other Super Bowl trailers with instant availability

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In the end, there wasn’t even really a campaign.

A movie called God Particle has been on the backburner for a couple years now. Reports began circulating in mid-2016 that the movie was finished and was going to be the next installment in the Cloverfield franchise, which began in 2008 with that movie and continued in 2016 with the loosely connected 10 Cloverfield Lane. Neither Paramount Pictures nor J.J. Abrams’ Bad Robot production company ever confirmed those reports.

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