How Movies Made From Stephen King Books Have Been Marketed Through the Years

The author isn't always front and center

Idris Elba and Matthew McConaughey star in The Dark Tower, which opens today.

If you watched the one trailer for this week’s The Dark Tower, you saw text that informs the audience the movie is based on the best-selling series of novels from Stephen King. The campaign wants to make it clear it’s an adaptation of material that’s already very popular, the implication being that the movie will be just as good, so you’d best go see it.

@ChrisThilk chris.thilk@gmail.com Chris Thilk is a freelance writer and content strategy consultant in the Chicago suburbs. You can find him at ChrisThilk.com, where he shares his thoughts on content marketing, media and movie marketing.
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