Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
If you watched the one trailer for this week’s The Dark Tower, you saw text that informs the audience the movie is based on the best-selling series of novels from Stephen King. The campaign wants to make it clear it’s an adaptation of material that’s already very popular, the implication being that the movie will be just as good, so you’d best go see it.
That may be the strongest call to action in the entire campaign.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in